MAKING SPORT ACCESSIBLE FOR EVERYONE

SPORTMASTER is a multi-category and multi-branded retailer that focuses on providing high-quality sports goods and services

10+

Years of successful work in Sport Retail Industry

1.8m

Active client base

900+

Employees

More about us

Our mission is to be a guide to the world of Sports, Sporty style and Outdoor activities

35+

Stores in Kazakhstan, Armenia, Kyrgyzstan, Uzbekistan

6

Countries with offices in Singapore, China, Vietnam, Turkey, Bangladesh, Malaysia

44K м2

Total area in all countries of operation

Our history
so far

Discover more about our journey in the world of sports and how we became a company trusted by customers

2011

Sportmaster started its operations in Singapore

Sportmaster opened its first store in Kazakhstan

2013

Sportmaster set up its own R&D center in Singapore and a joint innovation laboratory with Nanyang Technological University

2018

The R&D center debuted with its own innovative polyoxydiazole fiber insulation

2019

Launch of a new format SM PRO in Kazakhstan

2020

OMNI transformation

Sportmaster opened its first store in Armenia

2021

Sportmaster opened its first store in Kyrgyzstan

2022

Implementation of the Company’s key programs (OMNI, personalization)

Launch of new brands and
a new format SM 500
in Kazakhstan

2023

Sportmaster opened its first store in Uzbekistan

Launch of new brands

Implementation of the strategy for scaling marketplace presence (priority e-platforms)

2011

Sportmaster started its operations in Singapore

Sportmaster opened its first store in Kazakhstan

2013

Sportmaster set up its own R&D center in Singapore and a joint innovation laboratory with Nanyang Technological University

2018

The R&D center debuted with its own innovative polyoxydiazole fiber insulation

2019

Launch of a new format SM PRO in Kazakhstan

2020

OMNI transformation

Sportmaster opened its first store in Armenia

2021

Sportmaster opened its first store in Kyrgyzstan

2022

Implementation of the Company’s key programs (OMNI, personalization)

Launch of new brands and
a new format SM 500
in Kazakhstan

2023

Sportmaster opened its first store in Uzbekistan

Launch of new brands

Implementation of the strategy for scaling marketplace presence (priority e-platforms)

We cooperate and create

We create a balanced portfolio of brands with a focus on relevant products and optimal category coverage

More about our products

Creating our own
innovative technologies

Our innovation center is focused on developing new innovative materials for Sportmaster’s products

+1.5k

Different tests are performed
annually by researchers of R&D Center

We develop

  • Enrblast technology

  • Thermal insulation materials

  • Functional printed fabrics

  • Foam compositions

  • High performance membranes

More about our technologies

Sportmaster is a digital and customer-centric Company

We are building a complete Sport Platform with a wide range of services, changing traditional consumption experience

Best-in-class

  • Website

  • Mobile app

  • Dynamic growing OMNI operations

  • Own qualified IT-company

  • Own data centers

Learn more

Flexible and diverse offline formats

Optimal geographical coverage. Stores located close to customers

Sportmaster PRO

Sportmaster

Our team of
over 900 employees

We maintain a high level of team expertise and prioritize delivering tangible results

High level of employee 
involvement*

World-class Financial & Business analysts

We maintain a high level of team expertise and prioritize delivering tangible results

Our top management consists of highly qualified professionals with over 10 years of experience

Centralized management system. Highly qualified specialists who deeply understand retail specifics

Over 900 employees